Conversion Rate Calculator

Conversion Rate is evaluated from Total Visitors, Total Conversions and Ad Spend. The calculation reports Conversion Rate, Cost per Conversion and Revenue per Visitor.

Results

Thanks — we’ve logged this for review.

About the Conversion Rate Calculator

Conversion Rate is treated here as a quantitative relation between Total Visitors, Total Conversions, Ad Spend and Revenue per Conversion and Conversion Rate, Cost per Conversion, Revenue per Visitor and Total Revenue.

The calculator uses a multi formula configuration. Each reported value is read as a direct evaluation of the stored rules with the declared field formats and units.

Formula basis:
CVR = (conversions / visitors) x 100
Cost per conversion = ad spend / conversions
Revenue per visitor = (conversions x revenue per conversion) / visitors

Interpret the outputs in the order shown by the result fields. Optional inputs affect only the outputs that depend on those variables.

Formula & How It Works

The calculation applies the following relations exactly as recorded in the metadata:

CVR = (conversions / visitors) x 100
Cost per conversion = ad spend / conversions
Revenue per visitor = (conversions x revenue per conversion) / visitors

Each output field is produced by substituting the supplied inputs into the relevant relation and then applying the declared rounding or text format.

Worked Examples

Example 1: E-commerce store: 15,000 visitors, 390 purchases, $4,800 in Google Ads, $72 AOV

Inputs

visitors: 15000 conversions: 390 ad_spend: 4800 revenue_per_conv: 72
Conversion Rate: 2.6%. Cost per Conversion: $12.31. Revenue per Visitor: $1.872. Total Revenue: $28,080

With Total Visitors = 15,000, Total Conversions = 390, Ad Spend = 4,800 and Revenue per Conversion = 72 as the stated inputs, the result is Conversion Rate = 2.6%, Cost per Conversion = $12.31 and Revenue per Visitor = $1.872. Each value corresponds to the declared output fields.

Example 2: SaaS landing page: 4,200 visitors, 147 trial signups, $3,500 in LinkedIn Ads, $0 per trial (trial value tracked separately)

Inputs

visitors: 4200 conversions: 147 ad_spend: 3500 revenue_per_conv: 0
Conversion Rate: 3.5%. Cost per Conversion: $23.81. Revenue per Visitor: $0. Total Revenue: $0

With Total Visitors = 4,200, Total Conversions = 147, Ad Spend = 3,500 and Revenue per Conversion = 0 as the stated inputs, the result is Conversion Rate = 3.5%, Cost per Conversion = $23.81 and Revenue per Visitor = $0. Each value corresponds to the declared output fields.

Example 3: Law firm: 850 website visitors, 34 contact form submissions, no ad spend tracked

Inputs

visitors: 850 conversions: 34 ad_spend: 0 revenue_per_conv: 0
Conversion Rate: 4%. Cost per Conversion: $0. Revenue per Visitor: $0. Total Revenue: $0

With Total Visitors = 850, Total Conversions = 34, Ad Spend = 0 and Revenue per Conversion = 0 as the stated inputs, the result is Conversion Rate = 4%, Cost per Conversion = $0 and Revenue per Visitor = $0. Each value corresponds to the declared output fields.

Example 4: E-commerce A/B test: Control 18,000 visitors, 450 purchases (2.5%). Variant 18,000 visitors, 594 purchases (3.3%). AOV $65.

Inputs

visitors: 18000 conversions: 594 ad_spend: 0 revenue_per_conv: 65
Conversion Rate: 3.3%. Cost per Conversion: $0. Revenue per Visitor: $2.145. Total Revenue: $38,610

With Total Visitors = 18,000, Total Conversions = 594, Ad Spend = 0 and Revenue per Conversion = 65 as the stated inputs, the result is Conversion Rate = 3.3%, Cost per Conversion = $0 and Revenue per Visitor = $2.145. Each value corresponds to the declared output fields.

Common Use Cases

  • Calculate website or landing page conversion rate
  • Find cost per conversion from ad spend
  • Estimate revenue per visitor for e-commerce