Marketing & Advertising Calculators

Conversion Rate is evaluated from Total Visitors, Total Conversions and Ad Spend. The calculation reports Conversion Rate, Cost per Conversion and Revenue per Visitor.

CTR is evaluated from Impressions, Clicks and Total Ad Spend. The calculation reports Click-Through Rate, Actual CPC and Clicks per 1,000 Impressions.

Email Open Rate is evaluated from Emails Sent, Bounced Emails and Emails Opened. The calculation reports Open Rate, Click-to-Open Rate and CTR.

Ad Spend ROI is evaluated from Total Ad Spend, Revenue Attributed to Ads and Cost of Goods Sold%. The calculation reports ROAS, Advertising ROI and Gross Profit from Ads.