Revenue Calculator

Revenue is evaluated from Units Sold, Price Per Unit and Sales Period. The calculation reports Gross Revenue, Net Revenue and Annualized Revenue.

Results

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About the Revenue Calculator

Revenue is treated here as a quantitative relation between Units Sold, Price Per Unit, Sales Period and Returns / Refunds Rate and Gross Revenue, Net Revenue, Annualized Revenue and Revenue Per Day.

The calculator uses a multi formula configuration. Each reported value is read as a direct evaluation of the stored rules with the declared field formats and units.

Formula basis:
Gross Revenue = units x price
Net Revenue = units x price x (1 - returns%)
Annualized = net revenue x periods per year
Revenue per day = net revenue / days in period

Interpret the outputs in the order shown by the result fields. Optional inputs affect only the outputs that depend on those variables.

Formula & How It Works

The calculation applies the following relations exactly as recorded in the metadata:

Gross Revenue = units x price
Net Revenue = units x price x (1 - returns%)
Annualized = net revenue x periods per year
Revenue per day = net revenue / days in period

Each output field is produced by substituting the supplied inputs into the relevant relation and then applying the declared rounding or text format.

Worked Examples

Example 1: E-commerce store: 200 orders/month at $85 average order value, 4% return rate

Inputs

units_sold: 200 unit_price: 85 period: Monthly returns_pct: 4
Gross Revenue: $17,000. Net Revenue: $16,320. Annualized Revenue: $195,840. Revenue Per Day: $536.49/day

With Units Sold = 200, Price Per Unit = 85, Sales Period = Monthly and Returns / Refunds Rate = 4 as the stated inputs, the result is Gross Revenue = $17,000, Net Revenue = $16,320 and Annualized Revenue = $195,840. Each value corresponds to the declared output fields.

Example 2: SaaS startup: 150 customers at $299/month subscription, 2% monthly churn

Inputs

units_sold: 150 unit_price: 299 period: Monthly returns_pct: 2
Gross Revenue: $44,850. Net Revenue: $43,953. Annualized Revenue: $527,436. Revenue Per Day: $1,444.87/day

With Units Sold = 150, Price Per Unit = 299, Sales Period = Monthly and Returns / Refunds Rate = 2 as the stated inputs, the result is Gross Revenue = $44,850, Net Revenue = $43,953 and Annualized Revenue = $527,436. Each value corresponds to the declared output fields.

Example 3: Retail store: 80 customers/day, avg ticket $42, 365 days/year, 1% return

Inputs

units_sold: 80 unit_price: 42 period: Daily returns_pct: 1
Gross Revenue: $3,360. Net Revenue: $3,326.4. Annualized Revenue: $1,214,136. Revenue Per Day: $3,326.4/day

With Units Sold = 80, Price Per Unit = 42, Sales Period = Daily and Returns / Refunds Rate = 1 as the stated inputs, the result is Gross Revenue = $3,360, Net Revenue = $3,326.4 and Annualized Revenue = $1,214,136. Each value corresponds to the declared output fields.

Example 4: Freelance consultant: 20 clients/year at $12,500 per project, no refunds

Inputs

units_sold: 20 unit_price: 12500 period: Annually returns_pct: 0
Gross Revenue: $250,000. Net Revenue: $250,000. Annualized Revenue: $250,000. Revenue Per Day: $684.93/day

With Units Sold = 20, Price Per Unit = 12,500, Sales Period = Annually and Returns / Refunds Rate = 0 as the stated inputs, the result is Gross Revenue = $250,000, Net Revenue = $250,000 and Annualized Revenue = $250,000. Each value corresponds to the declared output fields.

Common Use Cases

  • Calculate total revenue from units sold and price
  • Project annual revenue from monthly sales data
  • Compare revenue scenarios with different pricing